Sticker & Label Materials Guide
The material you choose affects how your stickers look, feel, and perform. Whether you need bold color, a transparent finish, metallic shimmer, or glitter sparkle, we have a vinyl material built for the job. Below is everything you need to know to pick the right one for your project.
Glossy Vinyl
Most PopularBright, vibrant, and built to last
Our standard glossy vinyl delivers rich, saturated colors with a smooth, reflective finish that catches the eye. The glossy surface enhances vibrancy and contrast, making artwork pop with sharp detail. This is our most popular material and the go-to choice for businesses, artists, and anyone looking for a professional, polished look.
Appearance & Feel
Smooth, reflective surface with a high-gloss sheen. Colors appear vivid and saturated with excellent contrast and clarity.
Durability & Weather Resistance
Water-resistant and suitable for both indoor and outdoor use. UV-resistant inks prevent fading over time. Indoor applications can last for years; outdoor use typically holds up for 3-5 years depending on sun exposure and weather.
Best Uses
- Product labels and branding
- Logo stickers and promotional materials
- Laptop and water bottle stickers
- Retail packaging and shelf labels
- Indoor signage and POS displays
- Event giveaways and merchandise
Ideal for: Businesses, brands, and creators who want bold, eye-catching stickers with maximum color impact. Perfect when you need a versatile, reliable material that looks great on almost any surface.
Clear Vinyl
Clean & MinimalTransparent background for a seamless look
Clear vinyl features a fully transparent background that lets the surface beneath show through. Your design appears to float directly on the product, glass, or container without a visible sticker border. This creates a clean, integrated look that is especially popular for product packaging where a "no-label" aesthetic is desired.
Appearance & Feel
Crystal-clear transparent film with a subtle gloss. Printed areas appear vibrant while unprinted sections remain completely see-through.
Durability & Weather Resistance
Same water-resistant and weather-resistant properties as glossy vinyl. Performs well indoors and outdoors. The clear film is tear-resistant and maintains transparency over time without yellowing.
Best Uses
- Glass bottles, jars, and containers
- Window decals and storefront signage
- Product packaging with a premium feel
- Cosmetics and beauty product labels
- Food and beverage containers
- Any surface where you want the background to show through
Ideal for: Brands aiming for a sleek, modern look. Especially popular with food and beverage companies, cosmetics brands, and anyone who wants their design to blend seamlessly with the product surface.
Metallic / Holographic
Premium FinishReflective, color-shifting, and unforgettable
Our metallic holographic material features a dazzling, color-shifting reflective surface that changes appearance as it catches light from different angles. The rainbow-like shimmer creates an instant premium feel that demands attention. This is the material of choice when you want your stickers to stand out from the crowd and convey a sense of exclusivity.
Appearance & Feel
Mirror-like reflective base with a holographic rainbow effect that shifts colors as the viewing angle changes. Printed designs gain a metallic depth and dimension not possible with standard materials.
Durability & Weather Resistance
Durable vinyl base with the same water and weather resistance as our other materials. The holographic layer is bonded to the vinyl and will not peel or separate. UV-resistant inks protect printed areas from fading.
Best Uses
- Limited edition and special release products
- Premium brand packaging and luxury labels
- Security and authentication seals
- Collectible stickers and trading items
- Music, entertainment, and event branding
- Eye-catching retail displays and shelf talkers
Ideal for: Brands launching special editions, premium product lines, or anyone who wants maximum visual impact. A favorite for craft breweries, cannabis brands, music artists, and collectible items.
Glitter Vinyl
Sparkle FinishTextured sparkle that catches every light
Glitter vinyl embeds fine glitter particles within the vinyl film, creating a tactile, sparkling surface that shimmers in any lighting condition. Unlike a flat metallic finish, glitter vinyl has a subtle texture you can feel, adding a sensory dimension to your stickers and labels. The effect is festive, playful, and unmistakably eye-catching.
Appearance & Feel
Textured surface with embedded micro-glitter particles that reflect light in thousands of tiny sparkles. The effect is visible in both natural and artificial light and adds a three-dimensional quality to any design.
Durability & Weather Resistance
The glitter is embedded within the vinyl, not applied on top, so it will not flake or shed. Water-resistant and suitable for indoor and moderate outdoor use. Best results in indoor or sheltered environments.
Best Uses
- Event invitations and party favors
- Craft projects and scrapbooking
- Seasonal and holiday promotions
- Kids and youth-oriented products
- Festive branding and themed campaigns
- Boutique and handmade product labels
Ideal for: Event planners, crafters, boutique brands, and anyone looking to add a fun, sparkly touch to their products. Great for seasonal promotions, party supplies, and youth-targeted branding.
How to Choose the Right Material
Not sure which material fits your project? Use this quick reference to match your needs with the best option.
If you want maximum color vibrancy and versatility...
The glossy surface enhances color saturation and works on virtually any surface or application.
If you want a "no-label" look on glass or clear packaging...
The transparent background lets the product show through, creating a seamless, integrated appearance.
If you want a premium, luxury, or limited-edition feel...
The reflective, color-shifting surface instantly communicates exclusivity and premium quality.
If you want a fun, festive, or tactile finish...
Embedded glitter adds sparkle and texture that catches light and invites touch.
If you need long-term outdoor durability...
Both standard vinyl options offer the best long-term weather resistance for extended outdoor exposure.
If you are labeling food, beverage, or cosmetic products...
Clear vinyl provides a clean product look; glossy vinyl offers bold branding. Both are popular in the CPG space.
All Materials Include
No matter which material you choose, every order from Sticker Supply Co comes with these standard features.
Waterproof & Weather-Resistant
All vinyl materials hold up against rain, humidity, and general weather exposure.
UV-Resistant Inks
Our inks resist fading from sunlight, keeping your stickers vibrant for years.
300+ DPI Printing
High-resolution output ensures crisp text, sharp edges, and photo-quality detail.
Custom Die-Cut Shapes
Cut to any shape that matches your design, from simple circles to complex contours.
Durable Adhesive
Strong, permanent adhesive that bonds to most surfaces without peeling or curling.
Fast Turnaround
3-5 business day production after proof approval. Rush options available.
Ready to Order?
Choose your material during checkout. All four options are available for custom stickers and labels in any size or shape.